Silicon Alley designer.
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Selected Case Studies
Client-Centered Design That Led to a Merger
I knocked on the doors of Wall Street after the dotcom crash, and Datek answered. Dan Saffer and I were the only two interaction designers at the firm, and then we were bought. From designing streaming applications under the innovative flare of Peter Stern, I shifted to scale the first UX Design team at Ameritrade and reimagined two trading platforms into one.
Converting Bounces Into Revenue
Products won’t generate revenue if potential customers aren’t converting into actual customers, let alone finding the information they need in their purchase cycle. The FXCM front door was severely underperforming, and needed a complete strategic and design overhaul. The results were better than what we imagined possible..
Creating a Retail Brand Experience From Scratch
When the Eyeweb project landed on my lap, it was a novel concept with minimal definition. Working alongside Robert Fabricant and Fanny Krivoy, I designed a brand and a multiple form factor platform from scratch. It was a masterclass for how to rapidly and effectively enter the new economy with a polished experience.
Navigating Misinformation: The Architecture Behind Media Matters for America
When George W. Bush launched an illegal war in Iraq, it split the nation in half. Democrat operative David Brock determined that the web was going to be the battleground for media accountability. His team reached out to Behavior Design to modernize their product, and Khoi Vinh and I teamed up on the job.