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Selected Case Studies
Converting Bounces Into Revenue
Products won’t generate revenue if potential customers aren’t converting into actual customers, let alone finding the information they need in their purchase cycle. The FXCM front door was severely underperforming, and needed a complete strategic and design overhaul. The results were better than what we imagined possible..
Creating a Retail Brand Experience From Scratch
When the Eyeweb project landed on my lap, it was a novel concept with minimal definition. Working alongside Robert Fabricant and Fanny Krivoy, I designed a brand and a multiple form factor platform from scratch. It was a masterclass for how to rapidly and effectively enter the new economy with a polished experience.
Navigating Misinformation: The Architecture Behind Media Matters for America
When George W. Bush launched an illegal war in Iraq, it split the nation in half. Democrat operative David Brock determined that the web was going to be the battleground for media accountability. His team reached out to Behavior Design to modernize their product, and Khoi Vinh and I teamed up on the job.